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This assessment provides an opportunity for you to integrate your overall learning from the unit and demonstrate your ability to apply that knowledge to two areas of communication.To complete this assessment you will need to draw upon content from the study guide, topics 8, 9, 10 and 11, as well as the knowledge gained from earlier topics in this unit.

Choose two of the following:

• Communication within families
• Communication with children
• Communication within groups
• Communication within organisations

Discuss the key concepts of communication that are important in relation to your two chosen areas. Include a consideration of cultural elements within each of your chosen areas. Use relevant academic literature to support your discussion.

This assessment should be written as a formal academic essay. A minimum of 6 different academic sources must be used within the essay, which may include the study guide, any of the unit readings and other relevant academic journal articles or books. You are encouraged to access our SCU Library databases to source academic journal articles but please do not cite general websites – do not use Wikipedia and do not use non-academic general websites because these are generally not peer-reviewed. Please inform your response to the topic using relevant literature.

Globalisation and technology advancement have been the power factors to shape language and communication over the years (Petersen & Aakerberg 2016). Though modes of communication have experienced drastic shifts, the oral and written aspects remain the same. Communication is considered as the adhesive bounding countries, business entities, academics and families. Effective communication instills a sense of leadership among individuals as the fluency and expression of their elocution impacts the thought process and actions of their followers (Miller 1996). However, communication is also a source of problems arising from an individual's failure to understand the message is being conveyed, failure of agreement and inaction. In this essay, two areas of communication – one occurring within organisations and another with children are discussed.

Communication within Organisations

Organisations are built through communicative processes among its associates. Communication is the principal component of organizing (Saetre et al. 2007). It is considered as organizational, as it occurs in a structured arena and integrates business functions and interpretation of associates involved.  Communication within organization relies on the point that numerous individuals in an organized environment communicate, interact and share information among them. It allows employees to effectively convey information and generate signs of motivation. Due to the competitive global market, companies emphasise the need for good communication to combine different performances to attain a common goal. Organisational communication is defined as a process in which a combination of verbal and non-verbal signals is used to induce the actions of people (Almutairi, Alhaddad & Alqahtani 2015). It is collective behaviour to achieve individual and collective goals.

As companies have expanded globally, organizational performance is subject to cross-cultural interaction problems. Culture is a set of knowledge, attitude, perceptions and values, whereas effective communication is an interchange of information that nurtures relationships and offer meaningful results. This creates challenges for managers as they hold diverse perceptions and differs in their interpretations and responsiveness to strategic issues and tasks. Hence, managers have to inculcate cross-cultural communication competency to resolve performance-related issues (Matveev & Nelson 2004).

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