You can download the solution Analysis and Evaluation of Facebook's Marketing Strategies for free. For further assistance in Marketing Assignments please check our offerings in Marketing assignment solutions. Our subject-matter experts provide online assignment help to Marketing students from across the world and deliver plagiarism free solution with free Turnitin report with every solution.

(ExpertAssignmentHelp does not recommend anyone to use this sample as their own work.)

Using an example of an MNC from an emerging market, present an analysis of the opportunities and threats that globalisation creates for desision makers. What are the main lessons international business managers can learn about the interplay between home and host country differences in achieving success?

Globalization has shaped a new business model opportunity for organizations. For the past few years, there is a widespread expansion of companies from the developing countries on a global scale by leveraging the World Trade Organisation (WTO) provisions. The efficiency of a country's economy is found to be dependent on the level of its integration with the global markets through the development of domestic multinational companies.

Emerging market multinationals have adopted both organic and inorganic strategies ranging from establishing branches, setting up subsidiaries, joint ventures, and strategic partnerships. The expansion strategy adopted is dependent on the strategic view of the organization, the regulatory environment of the host and the cost-benefit analysis (Gupta & Ananathanarayanan 2004).

As globalization evolves, multinational organizations will become the characteristics of the global economy. With the increasing need for global competitiveness, the market is becoming oligopolistic with mergers and strategic alliances among organizations. The cross-border acquisition is considered as a major strategy and is widely adopted to acquire market share, increase geographical presence, gain new products or services and the large economies of scale.

This essay focuses on the endeavors of Hindalco Industries, an emerging market multination based out of India. During the past decade, the relationship between Indian companies and the global market has undergone a drastic transformation with the emergence of Indian companies in the global competitive environment. India-based multinational companies have gradually increased their share of overseas assets and international sales over the years.

This essay explores the strategic decision of Hindalco to enter developed markets through acquisitions. The globalized economy has brought in several opportunities and barriers for the company as well as varying experiences between its developing home country and developed host countries. It adopted various strategic initiatives to overcome internal and external challenges and become a global leader in the aluminum industry.

(Some parts of the solution has been blurred due to privacy protection policy)